Announcing Our New Ohana Cares Program
Posted on June 2, 2021
Introducing: Ohana Cares
Laird Superfood is proud to launch Ohana Cares, a long-term, cause-focused program.
“Our goal when crafting the all new Ohana Cares Program was to continue to help our communities everyday,” said Paul Hodge, co-founder and CEO of Laird Superfood. “We are excited to partner with some amazing companies and spread the power of all-natural ingredients to everyone.”
Our Ohana Cares Initiatives
Addressing Food Insecurity
Due to the effects of the coronavirus pandemic, more than 42 million people may experience food insecurity, including a potential 13 million children. With the “Better Food, Better You'' mantra in mind, Laird Superfood is teaming up with Feeding America® to help fight food insecurity and provide food to a variety of communities. With every bag of the brand’s plant-based creamer, functional coffee, or supplements sold, five meals* are provided to a person in need. “Families across America are facing hunger every day,” said Michele Bart, Director of New Partnerships – Western Region at Feeding America. “As we navigate the coming months, it is support from partners like Laird Superfood that help the Feeding America network of food banks provide more meals to communities in need.”
*Meal Claim: $1 helps to provide at least ten meals secured by Feeding America® on behalf of local member food banks.
A Carbon Neutral Last Mile
The brand is addressing greenhouse gas emissions head-on by partnering with First Environment and Eden Projects to reduce environmental impact.
With a massive increase in Laird Superfood’s eCommerce business, the brand recognized the increased greenhouse gas emissions from orders going to its online customers. With this in mind, the brand is addressing their impact head on by starting a program to reduce the environmental impact of all eCommerce orders being shipped. Partnering with two industry leading companies, First Environment and Eden Projects, Laird Superfood is taking the steps to ensure that their “last-mile” is carbon neutral. First Environment will be providing Laird Superfood comprehensive impact reports, and Eden Reforestation Projects will serve as the tree planting partner for Laird Superfood’s last-mile greenhouse gas impact, and help the continued monitoring of its efforts. This is the first of many steps on the brand’s journey to being accountable in its environmental impact and setting sustainability goals.
Fueling Frontline workers
LSF has teamed up with ID.me to make it even easier to celebrate frontline workers by donating products to verified healthcare staff, first responders, and everyday heroes.
This last year has shown the incredible strength of the human spirit, and the frontline healthcare workers and first responders are at the center of it all. Since the start of the pandemic, Laird Superfood has teamed up with hospitals and healthcare facilities by donating coffee, creamer, and coconut hydration for their staff. Now, the brand is expanding on this and partnering with ID.me to make it even easier to celebrate the frontline workers and first responders by committing to donate over $150,000 (retail value) of product to any doctor, nurse, police, and fire person verified through the ID.me platform, no strings attached.
Laird Superfood remains committed to making functional products accessible for everyone. Check out the newest Laird Superfood products and all upcoming Ohana Cares initiatives at lairdsuperfood.com.