How InstaFuel Was Born

by Jeff Grimm NP-C, MSN, FAARM, ABAARM July 26, 2016

How InstaFuel Was Born

Instafuel
Delicious – Decadently Creamy – Convenient

Did you know that nearly ½ of the world consumes instant coffee? We want to turn the whole world on to an amazing new product from LairdSuperfood – Instafuel.

How we created Instafuel…
A couple years ago, Laird Hamilton and friends were digging our morning ritual of brewing coffee and adding healthy fat. We had separate tubs of things like butter, palm oil and coconut oil. All would be added to fresh brewed coffee and then blended. Our sink was always a mess and the process was seriously time consuming – but we loved the effect that was achieved. A deliciously creamy coffee beverage that would give sustained energy throughout our mornings.

Not long afterward, we created two products to speed up the “adding fats” part of our routine. TopFuel and Laird SuperFood Creamer were born. Our morning ritual was gathering steam and getting to be more enjoyable too. Feedback from our customers started rolling in and we knew we were onto something.

The final step was to find an uncompromisingly delicious instant coffee. Fortunately, some good friends of ours in the coffee business had been perfecting this for us. Mind you, this was not some third-rate, freeze-dried coffee! Our premium coffee is made into instant coffee through a method that leaves the flavor absolutely intact.

Laird's Superfood Creamer is a delicious beverage enhancer that has several non-dairy ingredients including:

Coconut Milk Powder: Deliciously creamy as well as a natural source of Manganese, Copper and Vitamin C. 

Organic Dried Coconut Nectar: Made from the nectar of the blossoms of the coconut tree has been referred to as the worlds best alternative sweetener. A natural source of magnesium, potassium, zinc, iron and contains 12 of the essential B-Vitamins and is naturally low-glycemic.(Low Glycemic Verified).

Aquamin(Calcified Marine Algae): Ingredient of the year award for healthy aging, is a unique marine multi mineral complex providing calcium, magnesium and 72 other trace minerals Derived from 100% sea algae which absorbs trace minerals from surrounding sea water.  

Organic Red Palm Oil: Packed with lots beta carotene (30x more than carrots) as well as tocotrienols (a form of VitmaminE), phytonutrients such as lycopene and essential fatty acids*. (Sustanaibly grown and harvested on family farms in Ecuador, sourced from Healthy Habitats)

Organic Extra Virgin Coconut Oil: Called the "King of Oils" Coconut Oil is extracted from the kernel or meat of mature coconuts. Contains a high percentage of medium chain triglycerides (MCT's). 

THE RESULT IS INSTAFUEL:

The perfect blend of the highest quality Premium Arabica Spray Dried Coffee and our Original Superfood Creamer - A convenient and delicious energy drink alternative.  Forget all your preconceived notions, as this isn’t your grandfather’s instant coffee. You will fall in love with this decadently creamy coffee drink that will leave you wanting more. Whether you are headed off to work or play, enjoy the delicious taste of Instafuel by simply adding hot water. Convenience never tasted or felt so good.

Ingredients: Coconut Milk Powder, Organic Coconut Nectar (from the nectar of the tree blossoms), Arabica Instant Coffee Powder, Aquamin(Calcium from Marine Algae), Organic Extra Virgin Coconut Oil, Organic Red Palm Oil.

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease. 





Jeff Grimm NP-C, MSN, FAARM, ABAARM
Jeff Grimm NP-C, MSN, FAARM, ABAARM

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