About Us
Laird Hamilton: World renown big-wave surfer, fitness guru, coffee connoisseur.
As the world's most prolific big wave surfer, Laird Hamilton travels the world in search of the gnarliest waves and the most epic rides. In order to succeed and to survive the occasional, lung-crushing 70-foot wall of water, Laird needs razor-sharp focus, untapped energy, and exceptional endurance.
He gets all three from the power-packed ingredients he puts into every Laird Superfood product.
"These products provide the minerals and nutrients you need to sustain your energy and improve your performance," Laird said. "It's not just for extreme sports or for professional athletes like my wife, Gabby. They're designed for anyone who's looking to get a little more out of life... whether it's a friendly game of tennis or an exhausting day at the office or a great day of surfing."
Laird's inspired, "ah-ha moment" materialized when he was adding a scoop of butter to his morning cup of coffee. "Being a fan of the Ketogenic Diet, I recognized the need for healthy fats," Laird said. "And I absolutely love a good cup of coffee, so I started experimenting with different ways to combine the two. I knew there had to be a better way... better sweetener, better fat, better creamer, better nutrition.
The result is Laird Superfood Creamer, a non-dairy, GMO-free, gluten-free, vegan alternative to traditional creamers. Instead of butter, Laird's powdered creamer is a mix of healthy oils, coconut milk, coconut nectar and Aquamin, nature's best source of calcium. It's a tasty, nutrient-dense beverage booster that will transform your morning coffee into an important part of a healthy diet. (Click here for more nutritional info)
- Of course, you don't want to add innovative new creamer to a crummy old cup of coffee, so Laird scoured the world for the richest, most complex organic coffee. He started with high-altitude, shade-grown beans from Peru that have very low acidity. Then he found a grower that employs a rare, wet-processing technique that eliminates the chance of contamination and flavor degradation. The beans are slow-roasted in small batches using a drum roaster and, finally, vacuum-sealed in an oxygen-free package.
"I've tested coffee from hundreds of cultures on six continents, and one thing I learned is, it doesn't stay fresh for long," Laird said. "It starts losing its flavor and aroma almost immediately. That's why local roasters limit their distribution."
So far, Laird Superfood is the only coffee company that has solved the problem by using food-grade nitrogen packaging system. Laird is not the only company that is using Nitro flush to solve the fresh problem. They are the only ones doing it fully by removing 100% of the oxygen, where everyone else leaves 3.5% o2 in the bag which still will age the coffee rapidly. Its another item where Laird takes the process to the extreme. That’s our mantra…:) The result is a better, fresher-tasting cup every time. And when you add Laird Superfood Creamer you have the perfect, performance-enhancing drink for whatever you're doing. (click here for more on the growing, roasting and packaging of Laird Superfood Coffee)
Since Laird practically lives in the ocean he's extremely sensitive to environmental issues and sustainability. Every ingredient is sourced from like-minded organizations like Palm Done Right and Natural Habitats, which adheres to the highest standards for palm oil farming and production. The Red Plam oil is sourced from Ecuador, not SE Asia and No deforestation, No farmer exploitation, No pollution or artificial processes whasoever. By the summer of 2017 every Laird Superfood product will be certified organic.
“My biggest concern as a businessman – what keeps me up a night – is the consistency and quality of the products that are a reflection of who I am,” Laird says. "I need products that are authentic to who I am, and what I believe in… I believe in innovation and authenticity. I believe that the foods you eat should be as good for the earth as they are for you. And I believe that food should enable you to perform at the highest level, no matter what you're doing."
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Time.com What its like to ride the biggest waves in the world...
