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What we stand for

To provide great tasting plant-based products that are high-quality, convenient, and available to all.

It All Started With A Cup of Coffee

Laird Superfood is based on the idea that nourishing, plant-based foods can help fuel you from sunrise to sunset.

Our company was founded by prolific big wave surfer Laird Hamilton. Laird started adding different plant-based fats to his morning coffee to increase his performance on the waves. Not only did his coffee taste amazing, it kept him full and energized for hours.

It wasn’t long before Laird started sharing his “special coffee” with friends and family. Laird shared his recipe with friend Paul Hodge and in 2015 Laird Superfood was born.

Laird Superfood still operates as if products are made for friends and family. We believe that the foods you eat should be good for the earth and good for you too. We believe that food should enable you to perform at the highest level, no matter what you're doing. We promise to deliver on these values with every product we create. 

Our Values

Integrity

integrity

Honest and transparent products and labels

Authenticity

Authenticity

Staying true to our vision, our mission, and core beliefs

Pro Team

Pro-team

Always seeking excellence in all that we do

Health

Health

Striving for human health and a healthy planet too  

Mahola

Mahalo

Humility and daily gratitude to be on this journey

High Performance

High Performance

Consistently pursuing excellence and continuous improvment

Valerie Ells
Dawn Bernhardt
Scott McGuire

our executive team

Valerie Ells
Chief Financial Officer
Valerie has been with Laird Superfood since April 2019 She lives on Original Instafuel and is embarrassed just how quickly she can go through a bag. A fun fact about Valerie not many people know is she loves to grow food with her family. She says right after the New Year her kids start begging her to start seeds. Valerie is a runner and says there is “nothing better than disappearing deep into the mountains, powered by your own two feet.” Valerie is motivated by making a difference. “No matter the project, if I have the opportunity to make a positive impact or create a positive change, nothing will stop me from making it happen,” Valerie says.
Dawn Bernhardt
Chief Human Resource Officer
Dawn started working with Laird Superfood in March 2019. She is a self-described “OG fan all the way” and can't have coffee without Original Superfood Creamer anymore. She also uses Hydrate Original in her family’s smoothies daily. Many people are surprised to find out Dawn lives in a straw-bale home off-the-grid and that her secret talent is cooking. Dawn is motivated by teammates. “I was always involved in team sports in my youth, and being on a team with people who are better than you is always where I want to be - which is why I love my job at Laird Superfood! Our team is incredible and gets better every day,” Dawn says.
Scott Mcguire
Chief Operating Officer
Scott has been with Laird Superfood since November 2020. His favorite Laird Superfood product is easily Orange Guava Hydrate because “it does what it says and tastes great.” Scott says one of his secret talents is that he can spin a pillow on his finger forever BUT only with his left hand. Scott is motivated by his amazing wife and kids. At work he’s motivated by winning with a great team of incredible people. His favorite place he’s ever been to is central Oregon...so he and his family moved there.

Our Commitment to Sustainability

At Laird Superfood we are constantly and continuously working to be more sustainable.

When we first set out to build our headquarters, we wanted to choose a location that would impact the local economy in a positive way and make sure our company was mindful of its carbon footprint. We couldn’t be happier to be located in Sisters, OR.

We embrace the safe and ethical sourcing of our materials. This means that all suppliers must pass a rigorous evaluation of their processes prior to working with us.

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Working At Laird Superfood

Daidre

Regional Sales Manager

Amazing people, awesome leadership, I feel cared about and appreciated every single day. I am supported and encouraged to grow and reach my full potential. Proud to be a part of a dynamic and innovative brand that ultimately wants to make the world a better place.

Dylan

Production Supervisor

I've always said what you put in your body, affects how you feel, how you act, and how you think. This has been realized time and time again during my tenure here at Laird Superfood. To be excited to come to work simply to enjoy the "fruits" of your labor, is an awesome perk of any job. Especially when my coworkers and management

I've always said what you put in your body, affects how you feel, how you act, and how you think. This has been realized time and time again during my tenure here at Laird Superfood. To be excited to come to work simply to enjoy the "fruits" of your labor, is an awesome perk of any job. Especially when my coworkers and management constantly support and encourage me, while valuing my input. Not only do I work for a company that promotes and creates products encouraging healthy living; but I get to be a part of the progression of the company's development. As I've grown with Laird, my excitement continues as we develop our product line and processes further.

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Emily

Intergrated Marketing Manager

Laird Superfood is the type of workplace where you feel proud to say, "I work there". Management is frequently encouraging me to learn more, and providing me the tools to do so. I have wonderful relationships with all of my teammates, and everyone puts in their part.

bow

IT Specialist

Working at Laird Superfood is challenging, positive and most of all fun. Great team work with similar vision of striving for success. I've seen the company grow from a handful of energetic people to now well over 130. I chose to come work here for the positive vibe married to a vision of making great food and healthy lifestyle.

Working at Laird Superfood is challenging, positive and most of all fun. Great team work with similar vision of striving for success. I've seen the company grow from a handful of energetic people to now well over 130. I chose to come work here for the positive vibe married to a vision of making great food and healthy lifestyle. I have the chance to work for a great manager who helps grow my skills and gives me praise for a job well done. Everyone here is approachable and down to earth, from the C-Level executives to the front line workers. I would recommend Laird Superfood to anyone who wants a great place to work with a bright future.

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Stephanie

Procurement Manager

Originally from the midwest, I recently joined the Laird Superfood team because their values mirror my own: Integrity, Authenticity, Pro-Team, Healthy Living, and Mahalos! The lengths to which the team will go to ensure every product meets the very high standards and values is impressive and something I'm proud to be a part of now.

Originally from the midwest, I recently joined the Laird Superfood team because their values mirror my own: Integrity, Authenticity, Pro-Team, Healthy Living, and Mahalos! The lengths to which the team will go to ensure every product meets the very high standards and values is impressive and something I'm proud to be a part of now. When I'm not sourcing unique ingredients for Laird Superfood or trying to grow tomatoes in my Central Oregon backyard garden, you can find me exploring the mountains with my husband and fur-baby, Teddy!

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Jennifer

Food Scientist

Laird superfood is a fun fast paced work environment. Since the company is growing there is the opportunity to grow with the company and achieve more than would be possible at a conventional slower paced company. To be successful here team members are able to flex to quickly changing plans and adapt to

Laird superfood is a fun fast paced work environment. Since the company is growing there is the opportunity to grow with the company and achieve more than would be possible at a conventional slower paced company. To be successful here team members are able to flex to quickly changing plans and adapt to the start up work environment. Employees here are passionate about work as well as life outside of work, creating a wonderful environment to be a member of.

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Cara

QA Technician

As a rapidly growing company, Laird Superfood offers many opportunities for growth and diversification. Employees are excited about the company and its future, and about working in a beautiful location!

See available positions at Laird Superfood

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