What we stand for
To provide great tasting plant-based products that are high-quality, convenient, and available to all.

It All Started With A Cup of Coffee
Laird Superfood is based on the idea that nourishing, plant-based foods can help fuel you from sunrise to sunset.
Our company was founded by prolific big wave surfer Laird Hamilton. Laird started adding different plant-based fats to his morning coffee to increase his performance on the waves. Not only did his coffee taste amazing, it kept him full and energized for hours.
It wasn’t long before Laird started sharing his “special coffee” with friends and family. Laird shared his recipe with friend Paul Hodge and in 2015 Laird Superfood was born.
Laird Superfood still operates as if products are made for friends and family. We believe that the foods you eat should be good for the earth and good for you too. We believe that food should enable you to perform at the highest level, no matter what you're doing. We promise to deliver on these values with every product we create.
Our Values

integrity
Honest and transparent products and labels

Authenticity
Staying true to our vision, our mission, and core beliefs

Pro-team
Always seeking excellence in all that we do

Health
Striving for human health and a healthy planet too

Mahalo
Humility and daily gratitude to be on this journey

High Performance
Consistently pursuing excellence and continuous improvement



our executive team
Our Commitment to Sustainability
At Laird Superfood we are constantly and continuously working to be more sustainable.
When we first set out to build our headquarters, we wanted to choose a location that would impact the local economy in a positive way and make sure our company was mindful of its carbon footprint. We couldn’t be happier to be located in Sisters, OR.
We embrace the safe and ethical sourcing of our materials. This means that all suppliers must pass a rigorous evaluation of their processes prior to working with us.

Working At Laird Superfood
See available positions at Laird Superfood
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