About Us

It all started with a cup of coffee. 

A note from our co-founder, Laird Hamilton:

"I’ve always been the sort of person that looks a little deeper at the things I consume on a daily basis. Coffee, for instance, is a morning go-to for so many people, including myself. I wondered how I could improve it.

Growing up surfing and trying to maintain consistent energy was tough and I was in need of a serious boost to keep me energized. I started to add functional fats to my coffee to fuel me throughout the day. It was more of an experiment really, and it proved to be so powerful that I started making cups of my “special coffee” for all of my friends too. Those friends noticed a positive difference and asked me what I had done to their coffee.

I realized that I had tapped into a way to help myself and my friends perform at their best using simple, clean, whole-food ingredients, and that's how Laird Superfood came to be. For me, it's about creating essential everyday products that are accessible for everyone. I love the Ohana we're building and am so grateful for everyone who is a part of it."

Our promise: 

We are committed to the consistency and quality of the products we produce. We believe that the foods you eat should be as good for the earth as they are for you. And we believe that food should enable you to perform at the highest level, no matter what you're doing. We promise to deliver on these values with every product we create, every day.