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it all started with a cup of coffee

Laird Superfood was born when pioneering big wave surfer Laird Hamilton set out to find a better morning routine to improve and sustain his performance on the waves. He began experimenting with adding healthy plant-based fats and other real-food ingredients to his morning cup, eventually perfecting a recipe that not only sustained his energy, but tasted incredible.

This founding spirit still flows through every product we make. From your day’s first cup to your last snack, we believe everything you put in your body should fuel the best version of yourself.

MEET LAIRD & GABBY

Laird Hamilton

You may know Laird as a big wave surfer, but his accomplishments on land are just as impressive. An innovator, author, speaker, nutrition expert, adrenaline junkie, and philanthropist, Laird goes big in everything he does. Among his many achievements, he’s most proud of being a devoted husband and father.

Gabby Reece Gabrielle Reece is a force to be reckoned with. From a volleyball legend to a health and fitness expert, there is no stopping her quest to grow awareness of better health habits. With her companies Laird Superfood and XPT (Extreme Performance Training) and her Podcast “The Gabby Reece Show" Gabby's mission is to encourage people to be their best selves. It’s no surprise Gabby and Laird have made perfect partners, both at home and in business.

Sourced From planet earth’s Most Powerful Superfoods

Coconut

Naturally occurring MCTs for sustainable energy.

Chaga

We're huge fans of Chaga, a functional mushroom that may provide defense against oxidative stress.

Cordyceps

Loved by endurance performers, cordyceps has been used as a “supertonic” used to support overall well-being.

Cacao

Cocoa powder that is naturally processed without the use of alkali.

FLAVOR LOVED BY 12,357 PEOPLE

Let’s be honest, most plant-based foods taste like grass and dirt. We make superfoods that actually taste super good.

Instafuel original

I fell in love with Instafuel since the first cup I had. It is delicious! Highly recommend giving it a try.

Teresa V , Subscriber since August 2021

Original superfood creamer

I use the superfood creamer in my coffee every day. The taste is amazing! I loved it so much that I referred a friend and she loves it too!

Tiffany C , Subscriber since July 2020

Organic performance mushrooms

Delicious and easy to use! It mixes up instantly, tastes great, and gives me the boost I need. Who would’ve known mushrooms could taste so good.

Steve B , Subscriber since June 2018

BACKED BY TOP HEALTH EXPERTS & ATHLETES

"As a naturopathic doctor, I place an emphasis on nutrition as an essential foundation to good health. I absolutely adore Laird Superfood and how easy they make it to have a product that not only tastes good but is good for you too.”"

Paria Vaziri

Naturopathic Doctor

"As an athlete, optimal energy and performance start with my nutrition. I have been using Laird Superfood products for years because they are the only products I have found that taste great, my body digests well, and I don’t have any energy let down."

Bo Stanley

Professional Surfer + Activist

"The world is changing! Now more than ever, people are extremely conscious of what they put into their bodies, as well as understanding what should and should not be listed on the back of a food label. Laird Superfood has been at the forefront of this movement for many years and continues to innovate within the space of health and wellness by making honest products with ingredients that not only you but your body will recognize."

Roger Montgomery

Health Influencer

"I have been drinking a mix of the Lairds products for several years. I started drinking the instafuel and the coffee. But the biggest win for me is the snack options that are super easy to keep with me when out on long film days for that burst of good clean food and energy"

Red Gerard

Professional Snowboarder

How can we help?

What is a Superfood?: We believe in using ingredients that may provide a positive contribution to health beyond just the basic nutritive value. It is widely known that groups of foods, in addition to their nutritional properties, may offer additional properties for overall health. A good example of this is the Omega 3 to Omega 6 ratios found in fatty fish which has further reaching positive health implications than just adding fat to our dietary intake.
How long will my product remain fresh after opening?: We recommend sealing the bag and placing in a cool, dry area (like a cabinet or pantry) out of direct sunlight after each use. Under these conditions, our products should remain perfectly fresh until the best-by date found on the bag of the package! We do not recommend storing our powdered products in the fridge or freezer, or consuming any of our products after the recommended best-by date.
Where can I find the nutrition information for your products?: You can find the full nutrition information for each of our products listed on our website!
What are functional mushrooms?: We define "Functional Foods" as foods that may provide a positive contribution to health, beyond just the basic nutritive value. It is widely known that groups of foods, in addition to their nutritional properties, offer additional potential benefits for overall health. For example, the Omega 3 to Omega 6 ratios found in fatty fish has further reaching positive health implications than adding just any fat to our dietary intake. We consider our mushroom formulas to be a functional food, meaning that these mushrooms are nutritious natural foods that have been shown to offer additional benefits when consumed on a regular basis.