it all started with a cup of coffee

Laird Superfood was born when pioneering big wave surfer Laird Hamilton set out to find a better morning routine to improve and sustain his performance on the waves. He began experimenting with adding healthy plant-based fats and other real-food ingredients to his morning cup, eventually perfecting a recipe that not only sustained his energy, but tasted incredible.

This founding spirit still flows through every product we make. From your day’s first cup to your last snack, we believe everything you put in your body should fuel the best version of yourself.


Laird Hamilton

You may know Laird as a big wave surfer, but his accomplishments on land are just as impressive. An innovator, author, speaker, nutrition expert, adrenaline junkie, and philanthropist, Laird goes big in everything he does. Among his many achievements, he’s most proud of being a devoted husband and father.

Gabby Reece Gabrielle Reece is a force to be reckoned with. From a volleyball legend to a health and fitness expert, there is no stopping her quest to grow awareness of better health habits. With her companies Laird Superfood and XPT (Extreme Performance Training) and her Podcast “The Gabby Reece Show" Gabby's mission is to encourage people to be their best selves. It’s no surprise Gabby and Laird have made perfect partners, both at home and in business.

meet gabby and laird

Sourced From planet earth’s Most Powerful Superfoods










Let’s be honest, most plant-based foods taste like grass and dirt. We make superfoods that actually taste super good.

Instafuel original
I fell in love with Instafuel since the first cup I had. It is delicious! Highly recommend giving it a try.
Teresa V

Teresa V , Subscriber since August 2021

Original superfood creamer
I use the superfood creamer in my coffee every day. The taste is amazing! I loved it so much that I referred a friend and she loves it too!
Tiffany C

Tiffany C , Subscriber since July 2020

Organic performance mushrooms
Delicious and easy to use! It mixes up instantly, tastes great, and gives me the boost I need. Who would’ve known mushrooms could taste so good.
Steve B

Steve B , Subscriber since June 2018

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"As a naturopathic doctor, I place an emphasis on nutrition as an essential foundation to good health. I absolutely adore Laird Superfood and how easy they make it to have a product that not only tastes good but is good for you too.”"

Paria Vaziri

Naturopathic Doctor

"As an athlete, optimal energy and performance start with my nutrition. I have been using Laird Superfood products for years because they are the only products I have found that taste great, my body digests well, and I don’t have any energy let down."

Bo Stanley

Professional Surfer + Activist

"The world is changing! Now more than ever, people are extremely conscious of what they put into their bodies, as well as understanding what should and should not be listed on the back of a food label. Laird Superfood has been at the forefront of this movement for many years and continues to innovate within the space of health and wellness by making honest products with ingredients that not only you but your body will recognize."

Roger Montgomery

Health Influencer

"I have been drinking a mix of the Lairds products for several years. I started drinking the instafuel and the coffee. But the biggest win for me is the snack options that are super easy to keep with me when out on long film days for that burst of good clean food and energy"

Red Gerard

Professional Snowboarder

Paria Vaziri
Bo Stanley
Roger Montgomery
Red Gerard
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How can we help?

What is a Superfood?
How long will my product remain fresh after opening?
Where can I find the nutrition information for your products?
What are functional mushrooms?

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