frequently asked questions

When did Laird Superfood Start?

Laird started experimenting with his morning ritual almost two decades ago. He found that by adding plant-based fats like coconut oil, which contains naturally occurring MCTs (the fats we love), to his morning cup, he maintained amazing energy throughout the day. He perfected this epic cup of fuel and began sharing it with his friends in the surf community and then Laird Superfood was formed in 2015.

Are Laird Hamilton and Gabby Reece Actually Involved in the Brand?

Laird is not only a Co-Founder, he also serves as a Director and Chief Innovator. He is integral in the curation and creation of all of our products and launches. As Laird himself says, “Gabby and I are involved with the product innovation process from day one until the product is available on our website. We only use ingredients that we feel comfortable consuming daily, which sometimes means it takes us a long time to finalize a product.” Gabby is the Chief Brand Ambassador, deeply involved in product development and ingredient standards and guardrails. She is actively involved in bringing new products to life and helps with communication and content development.

Where did you source ingredients from?

We source our high-quality plant-based ingredients from around the world, with an emphasis on US sources and local suppliers. We are as passionate about a healthy earth as we are a healthy you, so we always aim to source responsibly and sustainably.

Is your packaging recyclable or compostable? 

We emphasize sustainability and social responsibility in everything we do. As part of this mission, we are consistently making strides to improve our packaging and carbon footprint.