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Plant-Based Foods Fueling You From Sunrise to Sunset

It all started with a cup of coffee

“I’ve always been the sort of person that looks a little deeper at the things I consume on a daily basis. Coffee, for instance, is a morning go-to for so many people, including myself. I wondered how I could improve it.

Growing up surfing and trying to maintain consistent energy was tough and I was in need of a serious boost to keep me energized. I started to add functional fats to my coffee to fuel me throughout the day. It was more of an experiment really, and it proved to be so powerful that I started making cups of my “special coffee” for all of my friends too. Those friends noticed a positive difference and asked me what I had done to their coffee...

...I realized that I had tapped into a way to help myself and my friends perform at our best using simple, clean, whole-food ingredients, and that’s how Laird Superfood came to be. For me, it’s about creating essential everyday products that are accessible for everyone. I love the Ohana we’re building and am so grateful for everyone who is a part of it.”

- Laird Hamilton

This is a philosophy

Better Food. Better You. That’s our promise and we uphold it with every product we make. We set out with Laird Superfood to create incredible tasting, nourishing, accessible superfood drinks, snacks and supplements of unwavering quality. We stand behind our products with satisfaction guarantees and put our “mahalo” values into action with our Ohana Cares program. We’re committed to helping communities and put social and environmental justice efforts into action. We do things differently… and we wouldn’t have it any other way.

Join our partner program

Laird Superfood gives us the opportunity to connect with like-minded people and spread the word on products that make a difference in people's lives.

We are thrilled to offer a partner program via Impact Radius that includes the following highlights: 

  • Earn $$ for every sale you refer
  • Free products so you can provide an authentic review true to you 
  • Active marketing calendar to help incentivize purchases
  • Data-feed to promote specific products

The superfoods we love,
that everyone is googling

Superfood Creamers

Coconut Cream + Real Food Ingredients
Our best-selling Superfood Creamers are real-food, plant-based alternatives to traditional dairy and sugar-laden coffee creamers. Nutritious coconut cream, a touch of organic coconut sugar, calcium & trace minerals (from calcified sea algae off the coast of Iceland), and virgin coconut oil make the perfect creamer to fuel your cup.


Ethically Sourced + Organic Coffee Beans
Using top-rated, premium coffee beans, all of our blends start with certified organic Peruvian coffee beans - hand picked, wet-processed, expertly dried and roasted. Our family of “functional coffees” include specific mushrooms and botanicals to give more purpose to your morning cup.

Oatmac Creamer

Oats + Macadamia Nuts
Inspired by flavors of Hawaii, this deliciously rich creamer combines gluten-free oats and nutritious macadamia nuts. Options for Unsweetened and Original with Functional Mushrooms, this creamer is shelf-stable and ready-to-go, wherever and whenever you are.


Instant Superfood Lattes
Never sacrifice your morning cup again! Perfect for camping, red-eye flights, rushing out the door, or anytime you are on the go. This is a delicious and creamy superfood latte in just seconds. Just add hot water!

Oatmac Plant-Milk

Revolutionary Plant-Based Powdered Milk
This power-packed milk is made with nutritious gluten-free oats, delicious macadamia nuts, and one of our favorite superfood seeds, Sacha Inchi. OatMac boasts 10% DV of vitamin D from Agaricus mushroom and 10% DV of Calcium from Aquamin (calcium and trace minerals from calcified sea algae).

Renew Blends

Protein Blends & Relaxation/Sleep Support
The Renew family of products is expertly designed with superfoods from Sacha Inchi and Pumpkin Seed Protein, to Acero la Cherry (a source of vitamin C), and restful botanicals like Chamomile, Hops and Reishi Mushroom. You’ll find the Baobab fruit included as well, a fruit native to Africa and from the majestic, prehistoric Baobab tree sometimes referred to as “the tree of life.”†

Mushroom Blends

Formulated With A Purpose
Functional mushroom extracts and adaptogenic botanicals are expertly formulated to invigorate and support you, the plant-powered way. Our supplement blends, Stress Less, Wellness, and Energize follow the science and are effective additions to support you.†

Activate Mixes

Daily Jumpstart, Prebiotic Greens, Immune Support
From morning wake-up rituals to greens intake that support the microbiome, to everyday wellness help, these amazing supplements are made from real superfood ingredients like organic lemon, ginger, moringa, acerola cherry, blueberry and shilajit to name a few. Add to hot or cold water or smoothies to support your day.†

Hydrate Coconut Waters

Freeze Dried Coconut + Aquamin™
Freeze-dried coconut water with naturally occurring electrolytes is delicious and an easy go-to for supporting your hydration needs. Aquamin™, is a calcium and trace mineral complex derived from calcified marine sea algae harvested from the pristine waters off the coast of Iceland.

Baking Mixes

Cookies, Brownies, Pancakes + Waffles
We just changed baking for the better! Our Homemade Baking Mixes are delicious and fully plant-powered, with superfood ingredients like cassava, buckwheat, almonds, cinnamon, and more. All of our baking mixes are gluten-free and truly vegan, so no eggs required - ever!

Harvest Snacks

Pili Nuts
Better snacking. Better you. Wild harvested Pili Nuts sprouted in purified mountain water and slowly dried come in three superfood flavors. Pilis are a good source of magnesium, an excellent source of Vitamin E, and boast quality fats.

Picky Bars Products

Real food. Built to fuel.
A real food energy bar formulated by three professional athletes. Balanced for sport but delicious enough for everyday snacking! Easy, feel good ingredients carefully mixed in a macronutrient harmony that can support big workouts, without the chemicals or cheap fillers found in lots of sport specific products.

In the Press

Fast Company
Tech Crunch
Wall St. Journal

Our commitment to our Ohana

As a company, our mission remains to make functional and delicious everyday products accessible for everyone. Ohana Cares is a long-term, cause-focused program designed to benefit individuals by providing plant-based food made with real ingredients. Whether it’s helping communities tackle food insecurity, providing fuel to frontline workers, or addressing greenhouse gas emissions, Ohana Cares is focused on enabling all people to perform at their highest level.

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Our Mission

We are committed to the consistency and quality of the products we produce.
We believe that the foods you eat should be as good for the earth as they are for you.
We believe that food should enable you to perform at the highest level.
We provide fuel for what fuels you, and we promise to deliver on these values with every product we create, every day.

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†These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.