The Quest for the Perfect Coffee Bean

Posted on January 7, 2020

Laird Hamilton in Peru


We invite you to join our founder, Laird Hamilton, for an epic journey to the Andes Mountains of Peru to meet with our farmers who produce some of the best coffee beans in the world.

Enjoy the video series recapping Laird's journey below.

The journey from bean to cup is no short ride. In early 2019 Laird planned a trip to Peru to surf the legendary Puerto Chicama waves and visit the coffee farms where we source our beans. It was an honor to meet the local farmers and witness the passion they have for their work. 

Day 1 - The Adventure Begins

Laird travels to the Andes Mountains in Peru on the quest for the perfect coffee bean. 

Day 2 - A Day on the Farm

Laird visits with more farmers and learns about the way their farming practices support rainforest preservation.

Day 2 - A Day on the Farm, pt. 2

Laird learns about the coffee beans' journey from coffee plant to coffee bag.

Day 4 - To the Surf

Laird and team head to Puerto Chicama to surf some of the longest waves in the world.


  • Cindy: February 04, 2020

    Laird! You can’t walk around coffee bushes wearing sandals—snakes, dude!
    Other than that, cool videos!

  • samm : January 10, 2020

    how beautiful thanks indeed for all you do for the planet and its people and its coffee, of course.

  • Jed Belanger: January 10, 2020

    Awesome video

    i just wanted to say thank you for helping me find the inspiration to turn my life around.

    Thank you from the wonderful state of Maine.

  • Steve wells: January 10, 2020

    So awesome, love the videos, and the passion for the best in everything. I live in Michigan, create my own superfood concoction everyday,to be the best I can be that day, at work, play…thanks for sharing

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